Young Enterprise Initiative - TrusTrace
| Reference number | |
| Coordinator | Swin Technologies AB |
| Funding from Vinnova | SEK 15 000 |
| Project duration | February 2020 - April 2020 |
| Status | Completed |
Important results from the project
TrusTrace combine digital solutions such as blockchain, AI/ML, IoT with advanced tagging solutions to establish traceability and transparency in global supply chains. (i)Expand research & development efforts by setting up collaboration in the area of AI and Blockchain with blooming ecosystem players (ii) Focus on market and business development by establishing local office and workforce to support the ecosystem. (iii) Build a local customer success team to offer better and effecient services to Brands, Retailers & Value chain stakeholders
Expected long term effects
We see a big opportunity to grow in France & European region as it driven with Paris Climate Agreement & Fashion Pact, Also it offers friendly tax policies , grant to attract entrepreneurs , Venture Capitalist. In our expansion startegy we expect to become a key enabler by establishing partnership with local research insitution thus contribute back by creating jobs, driving sustainable results and helping brands create better tomorrow. By establishing strong presence in the region we would create futhur opportunities for the local ecosystem and unique value proposition in the market.
Approach and implementation
We aim to have ground breaking discussions with some key players at the immersion week program offered by “YEI”. Our next step would be to develop a key partnership with institutions and ecosystems to strengthen position in the local market. Through these partnership we would initiate technology development in the area of AI to uplift our solution offering by providing futuristic capability. Post we successfully witness technology development we would multifold our efforts by strengthing local presence and improving our efforts around customer service & success.