SmartMenu: AI-powered menu intelligence and revenue optimization
| Reference number | |
| Coordinator | DHospitality AB |
| Funding from Vinnova | SEK 500 000 |
| Project duration | November 2025 - April 2026 |
| Status | Completed |
| Venture | Innovative Startups |
| Call | Innovative Startups 2025 |
Important results from the project
Yes, the goals were achieved. The project laid the foundation for Guestro SmartMenu, an AI-driven innovation for menu intelligence and decision support in the restaurant industry. Other important outcomes included stronger capabilities in data validation, traceability, and robust AI recommendations, creating a strong foundation for continued product development.
Expected long term effects
In the longer term, the project is expected to give restaurants and cafés better ability to develop their business in real time based on menu data, demand signals, and guest insights. This may contribute to more and better guests, more relevant offerings, higher revenue, stronger profitability, and reduced food waste. For Guestro, the project creates a stronger foundation for continued innovation and increased international relevance in restaurant technology.
Approach and implementation
The project was carried out in stages through analysis, data collection, development of an AI-driven MVP, and continuous validation of SmartMenu within Guestro’s platform. The activities were largely well chosen and the overall timeline was followed, although data quality, validation, and traceability required more time than expected. The solution was therefore narrowed into a robust MVP, creating a strong foundation for further innovation and development.