The Swedish Wool Initiative
| Reference number | |
| Coordinator | Axel Johnson Holding AB |
| Funding from Vinnova | SEK 1 564 832 |
| Project duration | August 2021 - December 2023 |
| Status | Completed |
| Venture | Calls within the Hållbar Industri area |
| Call | Upscaling for a sustainable industry |
Purpose and goal
In The Swedish Wool Initiative, stakeholders collaborated to develop the Swedish Wool Standard, aiming for high-quality raw material and a common language for trade. Innovative products from underutilized Swedish wool, alongside a design guide, drive the shift towards a more sustainable, circular textile industry. Participating companies have multiplied their purchasing volumes of Swedish wool, and the project has demonstrated traceability from wool brokers to the finished product.
Expected results and effects
The project has successfully contributed to a climate-neutral and circular economy by developing products from underutilized Swedish wool. A resource-efficient value chain has been strengthened with the Swedish Wool Standard - common working methods and a national classification system. Participating companies have significantly increased their purchases of Swedish wool and plan to continue doing so after the project. Enhanced collaboration, educational materials, and ongoing dissemination promote a socially sustainable, circular textile industry.
Planned approach and implementation
The project, that has been performed collaboratively with stakeholders across the value chain, aimed at enhancing capacities for mutual benefit. The diversity of stakeholders was both a major success and a challenge, fostering innovative solutions with widespread support and increased collaboration between actors in the value chain. However, it also posed coordination, communication, and goal conflict challenges during the project.