Purpose and goal
Digga is Sweden´s largest platform for culture with +14,000 concerts, shows etc. Our ambition is to become the "Hemnet for Culture" - something no one has achieved yet - to strengthen the competitiveness of the cultural sector, create more cultural encounters and make it easier for the audience to find experiences they love.
The goal is to take Digga from a working prototype to a commercial platform by integrating additional organizers, tripling number of users and establishing paying customers
Expected effects and result
With support from Vinnova, we can integrate 5 more leading cultural institutions in Stockholm, Gothenburg and Malmö and broaden our reach. We aim to increase the number of users to at least 3,000 from today´s slightly over 1,000, and for a quarter to return every month by creating a habit and inspiring new cultural experiences. We will also demonstrate commercial viability by establishing at least 10 paying organizers on Digga.
Planned approach and implementation
The project consists of 3 work streams
1) Create a critical mass of cultural institutions. This involves establishing contacts and creating appropriate integration so that events are published on Digga.
2) Create a critical mass of visitors and users by continuing to reach out in social media, advertising, media and various collaborations.
3) Establish paying customers and validate the revenue model. The work involves testing different payment models in dialogue with organizers.
External links
The project description has been provided by the project members themselves and the text has not been looked at by our editors.
