Customer Involvement in Pricing of Digital Offerings

Important results from the project

The project aimed to develop innovative methods and ways of working so that customers would be involved in the pricing process for new digital offers. The results have contributed to the companies´ increased ability to lead and organize digital transformation. The aim has been fulfilled, and in the project, methods for customer involvement have been developed. An intermediary has developed their services based on the results. Thorugh them the results will also be spread to more companies.

Expected long term effects

The long-term effects of the project´s results contribute to the industry´s ongoing servitization and digitalization because innovative business models are a prerequisite there. Understanding value and pricing will continue to be a challenging part of these business models. This is clear, not least when it comes to AI-based services, which are expected to increase in number. The same thing with new services linked to the transition to a circular economy.

Approach and implementation

In the project, participating companies have developed new digital offers and methods for testing customer value and price. Tests have been carried out with customers, and new working methods have been analyzed. In the project, a series of interactive workshops were also carried out to exchange experiences, communicate and discuss the project´s results, and create readiness for change in the companies. An intermediary has also participated in the development and implementation of tests.