Travel grant (2024), Sweden-Korea Innovation Week

Important results from the project

We went to Korea with the intention of strengthening existing and establishing new customer and partner contacts. This aim was met and we have hopes of both distribution and customer agreements with significant Korean actors.

Expected long term effects

We define our target markets as "countries with many product OEMs" which means that Korea has been included since our original business plan. The project was a first step towards such an establishment. At the same time, the parties in question proved to represent a global opportunity that extends far beyond Korea´s borders.

Approach and implementation

The project was a delegation trip to Korea where we met various interest organizations, exhibited at a fair, and where we had matchmaking with Korean corporates. The biggest benefit was the matchmaking. The other activities generated contacts that can be helpful for a future establishment in the Korean market.