The Boardroom
| Reference number | |
| Coordinator | Mad Foundation |
| Funding from Vinnova | SEK 600 000 |
| Project duration | March 2025 - June 2025 |
| Status | Completed |
| Venture | Call for proposals within Hållbara Värdekedjor |
| Call | Future prototypes for a sustainable forest value chain |
Important results from the project
The Guardian Boardroom aimed to reimagine decision-making in the forestry industry (from an extractive shareholder-driven value chain to a regenerative stakeholder-led value system). The diversity of perspectives from industry leaders, Sami groups, biomaterial innovators, architects, investors, human rights experts, researchers and land stewards through a multi-species lens shaped the development of the project itself and the dissemination of insights to these sectors and industries.
Expected long term effects
Societal Transformation Methodology: If the MAD method applied during this project can be further developed and scaled, the challenge-driven, futures-led, crowd-sourced process can unlock societal transformation opportunities across industries. Resilient Forestry Value Chains: Demonstrated how traditional and emerging forestry industry actors can adapt, thrive and build resilience in a world shaped by climate change, geopolitical instability and evolving ecosystem-based governance models.
Approach and implementation
A 3-Phased Approach 1) Preview at “Träkonferencen” for current forestry actors in Northern Sweden 2) The main pop-up exhibition at White Arkitekter in Stockholm were both the full reference group, their networks and cross industry and sector actors were invited for open as well as guided tours. 3) Selected artefacts were curated amongst international materials and designs in Spain to demonstrate how a reimagined forestry industry could shape the everyday future context of a sustainable home.