The Boardroom
| Reference number | |
| Coordinator | Mad Foundation |
| Funding from Vinnova | SEK 600 000 |
| Project duration | March 2025 - June 2025 |
| Status | Ongoing |
| Venture | Call for proposals within Hållbara Värdekedjor |
| Call | Future prototypes for a sustainable forest value chain |
Purpose and goal
“The Guardian’s Boardroom” A Future Prototype of the Forestry Industry, Regenerative Business Models & Ecosystemic Decision-Making - where a rich diversity of current and future forestry actors come together as Guardians of our forests, economies and societies; Stepping into The Boardroom to navigate challenges and opportunities year 2034 - Visualizing Possible Futures, Provoking Reactions, Engaging and Inspiring Innovation & Change.
Expected effects and result
-Forest Industry Leaders explore regenerative business models with the potential to increase future-proofing relevance & revenue generation -Government Officials engage with ecosystem-led governance models that balance economic & ecological prosperity -Indigenous & Local Communities showcase traditional land stewardship as a key driver of forestry innovation -Material Scientists, Architects & Circular Economy Innovators design & prototype new materials & processes
Planned approach and implementation
1: Slow Immersion in Blended Reality: Each participant receives a Boardroom Kit of curated contextual artifacts (bio-based decision-making instruments, future KPIs, neurosensing empathy wearables, BioCoins, Ecosystemic Constitutions & speculative News reports.) 2: Rapid Response & Regenerative Open-Air Exhibition: Blended reality exhibition of artifacts & underlying signals hint how the classic value chain roles of supplier, producer & consumer have shifted -stimulating informed action & hope.