|Funding from Vinnova||SEK 550 000|
|Project duration||June 2021 - November 2022|
|Venture||In the wake of the crisis 2021|
|Call||Transformation of an industry or a social phenomenon in the wake of the pandemic|
Purpose and goal
The project aims to develop and disseminate circus-based methods to create trust and find forms of circus art to broaden its relevance, funding and audience. The goal is to use the circus´ innovative power to strengthen trust widely. In parallel, financially and artistically sustainable solutions are being built for the performing arts field. Cirkus Cirkör coordinates the project and runs it together with the School of Business, Economics and Law´s Center for Arts, Business and Culture (ABC).
Expected results and effects
As a results of our intervention, we want to strengthen trust. We will use different methods to measure if we succeed, such as randomized controlled trials, measurements with tools such as Interpersonal Trust Scale (ITS) and qualitative surveys. Another expected results is that we want to find new forms of funding and participation in circuses, including digital. We measure this via sales and audience figures as well as reach, commitment and activation.
Planned approach and implementation
In the first stage, we develop the circus intervention, together with various stakeholders and based on our own and others´ research and, above all, based on a long experience in the field. Trust is a key ingredient in all circus training. It is also a prerequisite for innovation and all circus art is rooted in innovation - the meeting between body and object and making the impossible possible. In a second stage, we carry out systematic tests in different environments. In a third stage, we work to spread our lessons by creating a hybrid solution (digital and physical).