Sustainable horse sector -A Strategic Innovation Agenda for a healthy horse sector in Sweden

Purpose and goal

Agenda is concretized by the sustainability perspective where the potential for innovation is considered great. During the entire agenda of work has durability parameters were the starting point and we have tried to group the retrieved common denominators beyond. We have identified the needs, barriers and opportunities, described the current situation and made a situational analysis, had meetings and new operators opened up new opportunities for the equine industry. Formulated target images and the common denominator, developed an action plan.

Results and expected effects

Through increased collaboration and professionalism horse industry has the potential to offer both increased employment and growth, and contribute to sustainable development. Through its position in the international arena, the Swedish horse industry go at the top when it comes to innovation, research, product and service development and business models that contribute to a sustainable world

Approach and implementation

Agenda began with a broad dialogue to create a status report, need analysis, gaps, opportunities, contacts with stakeholders for involvement to find common denominators that we can build the following work upon. The broad dialogue recurs in the implementation to involve and receive input to the objectives and activities. Workshops, interviews, questionnaires, literature and websearch to get an overall picture have been performed. The entire agenda of work was a joint learning process for all of us involved and many good contacts have been established so we can go into the next phase.