Sound (for) nudging sustainable behavior and engagement in financial markets
| Reference number | |
| Coordinator | Linköpings universitet - Linköpings universitet Inst f beteendevet & lärande IBL |
| Funding from Vinnova | SEK 4 995 150 |
| Project duration | March 2022 - June 2025 |
| Status | Ongoing |
| Venture | Financial Market Research |
| Call | Research on Financial markets 2022-2024 |
Purpose and goal
How can we help consumers make sustainable, "green" decisions - especially when it comes to financial decisions? This interdisciplinary project with participants from psychology, behavioral economics, cognitive science, design, technology development and financial actors (banks) examines whether sound can be used as a channel to support (nudge) sustainable financial decisions.
Expected effects and result
The tools developed in this project can both increase understanding of how sustainable financial decisions can be supported and nudged, and be used to create more attractive experiences for bank customers.
Planned approach and implementation
In a series of studies, different forms of nudges (audio and visual nudges) will be implemented and compared with regard to acceptance and efficiency - both in controlled experiments and in field studies of actual bank customers.