Important results from the project
The goal was to challenge the image of food production as an industry with little or no appeal to young people. We wanted to investigate whether there was an image of food production that would attract the skills the industry needs to meet the challenges of transitioning to profitability and sustainability. That goal was met with flying colors. The image we presented of the future, and not judged as unrealistic by industry representatives, attracted more than 95% of young people.
Expected long term effects
If the opportunity for transformation of food production indicated by the prototype is taken advantage of and that future is communicated, today´s challenges in attracting the necessary expertise will be solved, which will contribute to long-term sustainable and profitable food production.
Approach and implementation
The future prototype challenges the structures of agriculture to meet profitability, health and sustainability. Through a vision for 2038, we want to attract new skills and build a regenerated food system. We tested a job advertisement for Naturgården 2038 – 95.3% of 500 students were positive, 22 applied. The results were disseminated via AGFO Talk and debate articles. AI visualization of the farm became unexpectedly time-consuming, which took focus away from communication.
External links
The project description has been provided by the project members themselves and the text has not been looked at by our editors.
