Progressiv digital development - success factors

Purpose and goal

By making digitalization research available in areas such as digitalization, the new digital customer, re-organization in order to connect to the digital customer, business models and organization and ecosystems, we have enabled companies to gain an understanding of various aspects and challenges. The hard result is a book, a website and development multiple cases for executive education and in masters education. The soft outcome is interest in research, which enabled researchers and participating companies to take digital challenges a further step.

Expected results and effects

The project aim to making digital transformation more effective in companies and organizations. Since this is very difficult to measure, but important as a scope for the project to ensure a good, valuable and useful results. Our quantitative objectives have been exceeded (more than 30 companies would benefit from the developed case in 2016 and another 90 in 2017). In addition, at least 30 companies have taken part of this through executive education. For the anthology, we expected a distribution of 800 copies. The result of the anthology is that all printed copies are over.

Planned approach and implementation

The process to gather and co-ordinate research and researchers from different disciplines and areas in order to make their knowledge and research findings available in a way that is valuable to companies in their transformation work was valuable in many different ways. The project has also been done in conjunction with companies during the process in order to ensure business understanding and business value of the research. This open process (business and academia) has affected both the results and the interest of the results significantly.