Product placement service for bloggers by image tagging
| Reference number | |
| Coordinator | MERCHII AB |
| Funding from Vinnova | SEK 400 000 |
| Project duration | December 2012 - July 2013 |
| Status | Completed |
Important results from the project
The goal of the project was to develop Merchii´s service to maintain our position as the best service in the market for image tagging. The objective was also to conduct business development activities and develop a PR and marketing strategy.
Expected long term effects
Merchii has during the project developed their product to give as good even better - results via iPhone, iPad and Android. Merchii has also developed new relationships in Europe and the USA, and initiated a partnership with a leading social marketing company.
Approach and implementation
Merchii recruited a developer with experience of working on Spotify and Google, visited events and potential partners in Silicon Valley, and initiated a partnership with a leading social marketing company.