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NoBias 2.0. Design of a model and service for inclusive communication

Reference number
Coordinator Luleå tekniska universitet
Funding from Vinnova SEK 2 592 420
Project duration January 2023 - December 2025
Status Completed
Venture Advanced digitalization - Enabling technologies
Call Advanced and innovative digitalization 2022

Important results from the project

The NoBias project has developed and tested an AI-based design service for inclusive recruitment. Through interdisciplinary collaboration, norm-critical and human-centred design, the project has identified and made visible linguistic and visual biases and translated these into a working prototype. User tests show perceived value and good usability, while the project has generated methodological knowledge, networks and direction for the continued development of fair and responsible AI.

Expected long term effects

The project is expected to contribute in the long term to more conscious and inclusive recruitment processes and to a changed way of using AI as reflective support rather than automated decision-making tool. The results strengthen the arguments for integrating design and norm-critical competence early in AI development and provide a concrete reference case for continued research, innovation and education in fair and responsible AI.

Approach and implementation

The project was implemented in 2020–2025 as an interdisciplinary collaboration between academia, AI developers, design and communication agencies, and actors in gender equality and business. The work followed an iterative design process with the phases learn, ideate, build, and test. Through literature studies, co-design, prototype development, and recurrent user testing, an AI-based service prototype for inclusive recruitment communication was developed and evaluated.

External links

The project description has been provided by the project members themselves and the text has not been looked at by our editors.

Last updated 14 February 2026

Reference number 2022-03011