NoBias 2.0. Design of a model and service for inclusive communication
| Reference number | |
| Coordinator | Luleå tekniska universitet |
| Funding from Vinnova | SEK 2 606 974 |
| Project duration | January 2023 - December 2025 |
| Status | Ongoing |
| Venture | Advanced digitalization - Enabling technologies |
| Call | Advanced and innovative digitalization 2022 |
Purpose and goal
The overall objective is to design a digital service for inclusive communication in text and image with support of AI. There is a need for knowledge about norms and bias in communication and the aim is to increase the level of knowledge in business and organisations. The goal is to develop and ensure a service/a tool, in the form of a scalable service/module that can be implemented in other platforms/systems and for different contexts. Objective is also to analyse for multiple bias, simplicity and relevance in real time, as well as robustness, credibility and trust in the service.
Expected effects and result
Knowledge of: inclusive communication, how text and image use can be more transparent and inclusive; on ethical digitalisation/technology usage; on UX/usability/digital accessibility, user experience that contributes to increased understanding of norms and bias; about the technologies in all stages from data collection to model dissemination, input reflects output and reflects society at large, knowledge of how norms and bias affect digitalisation; on the collection, processing and implementation of datasets based on norms and bias
Planned approach and implementation
The project´s approach is a cross-disciplinary and practice-based, to create new knowledge and understanding in the field of inclusive digital communication. The implementation takes place in four work packages, Learn, Ideate, Build and Launch, with implementation in design sprints, a new way to implement development projects in a shorter time and safer results through co-creation, user tests and validations.