Method for including customers´ travel behavior in the real estate companies´ sustainability work

Important results from the project

** Denna text är maskinöversatt ** The purpose of the project is to investigate, start developing, and mobilize actors around a method to include the impact of customers ´travel behavior in the real estate companies´ strategic sustainability work. A method that will make it easier for estate companies to create conditions for customers´ behavioral changes towards sustainable mobility at the property level. Project goal: investigated, started to develop and mobilized actors around a method for influencing customers´ travel behavior in real estate companies´ sustainability work.

Expected long term effects

** Denna text är maskinöversatt ** The project has fulfilled its objective, carried out planned activities and communicated experiences and lessons to stakeholders. The results of the problem and system analysis were compiled in a visual presentation, in order to create a common understanding in the project. Based on the results of the problem and system analysis, a rough prototype was developed and a plan for how the method should be disseminated. The project period resulted in a group constellation ready to develop and test a prototype of the method in the Vinnova application step 2.

Approach and implementation

** Denna text är maskinöversatt ** The project carried out 4 work packages: “project management”, “needs and systems analysis”, “overall planning of the method´s content and how it should be developed, evaluated and disseminated” and “mobilize actors”. The project partners actively participated in the project´s activities as planned. Collaboration between the 7 project members: 2 municipalities and 3 real estate companies was the single most important factor for the project´s result. A total of 2 co-creative workshops and 2 municipal workshops were conducted during the period.