Investigation of market and regulatory conditions for MEMOTUS within the EU
| Reference number | |
| Coordinator | Instrube Health AB |
| Funding from Vinnova | SEK 300 000 |
| Project duration | October 2017 - January 2018 |
| Status | Completed |
| Venture | Innovative Startups |
Purpose and goal
We have the ambition that training-interested users from all over the world through our MEMOTUS app, can buy or subscribe to advice from the top expertise in sports medicine from around 20 countries. In every market, a thorough preparation is required before launch. The purpose of this project was to conduct an investigation of market and regulatory conditions for MEMOTUS within the EU. The objective was that the project would result in an implementation plan for MEMOTUS in the EU.
Expected results and effects
The project has been implemented according to plan. The country survey resulted in both a top 3 list and a top 10 list of suitable markets for launching MEMOTUS. The implementation plan lists what general steps and issues need to be addressed before each launch in a new country. This plan is based on the operational and regulatory mapping. The expected effect is that we will be prepared for our international launch and will be able to start and implement it efficiently.
Planned approach and implementation
The project was carried out in close cooperation with Spira Globalt AB and was divided into two phases; Phase 1 "Classification, mapping and mapping of markets", Phase 2 "Priority and rollout plan for maximum growth and profitability." Project work has gone according to plan with workshops, meetings, continuous dialogue and interviews with doctors and physiotherapists.