iCOD - Innovative Customized Offering Design

Reference number
Coordinator Linköpings universitet - Institutionen för ekonomisk och industriell utveckling
Funding from Vinnova SEK 471 000
Project duration November 2012 - June 2013
Status Completed

Purpose and goal

The aim was to, based on two leading companies with customized functional sales offers, Toyota Material Handling Group AB and Saab AB, identify and analyze how customer and functionality-related aspects are managed, evaluated and transformed into product-related design aspects. Siemens Industrial Turbomachinery AB has contributed. The project has resulted in extended knowledge, especially within the companies, about how this is done today and how to improve their work.

Results and expected effects

The conclusions are that companies need PSS method support for: 1. Systematic identification, evaluation and communication of actors / stakeholders´ flows of information, products and services in a prospective PSS deal. 2. Systematic identification, evaluation and communication of actors / stakeholders´ needs / requirements for a prospective PSS deal. 3. To, from a lifecycle perspective, evaluate and visualize potential alternative PSS offers in relation to different actors / stakeholders´ needs / requirements.

Approach and implementation

The project was conducted by researchers from Linköping University in close cooperation with Toyota Material Handling Group AB and Saab AB. Siemens Industrial Turbomachinery AB also contributed. The work has been divided into four work packages: 1. Theoretical state-of-the-art, 2. Corporate state-of-the-art, 3. Analysis and 4. Dissemination. The third was integrated into workpackages 1 and 2 as it seemed more natural. Further dissemination, e.g. research articles, will be carried out.

The project description has been provided by the project members themselves and the text has not been looked at by our editors.