Götheborg of Sweden Asia Expedition- Swedish innovations for a better future

Important results from the project

Svenskt näringsliv och bilden av Sverige i de besökte länderna och genom en omfattande massmedial täckning internationellt får ända anses ha skapat en positiv bild av Sverige och gett nya relationer och nätverk.

Expected long term effects

The Asian Expedition would have created substantial effect if we had reached Asia as initially planned. The experience from a 12 months voyage, 17 port stops and 80 000 visitors, our assessment is that the impressive media coverage and the several high end business meetings painted a positive picture of Sweden and created new business networks. A visit to the ship will always be remembered.The Ships role as Ambassador for Sweden has always played out well for all partners engaged with the Ship.

Approach and implementation

Pls see above