Forest people, tech adopters, and chainsaw poets – the new generation of forest owners and stewards!
| Reference number | |
| Coordinator | BORIS DESIGN STUDIO AB |
| Funding from Vinnova | SEK 338 000 |
| Project duration | March 2025 - June 2025 |
| Status | Ongoing |
| Venture | Call for proposals within Hållbara Värdekedjor |
| Call | Future prototypes for a sustainable forest value chain |
Important results from the project
Our future prototype consists of two parts: a magazine and a dialogue format. The aim has been to challenge today’s stakeholders, highlight the polarized forest debate, inspire new thinking, and elevate women’s perspectives in a male-dominated industry. The magazine serves as a visual provocation and conversation starter, while the dialogue format creates space for discussions in the middle ground – where different perspectives can meet with curiosity and respect.
Expected long term effects
We see significant potential for change, particularly in the interaction between forest managers and private forest owners. Our future prototype is a tool we believe will remain relevant by continuing to spark and support dialogues that bring together diverse stakeholders. The conversations we´ve had – and those the prototype may inspire – have shown strong engagement. We’re witnessing early signs of a shifting mindset, which, if acknowledged and nurtured, could lead to meaningful impact.
Approach and implementation
We began with signal tracking to understand the forest debate and its stakeholders, followed by interviews sparked by provocations. Each interview inspired new provocations, which were curated into a magazine. Our future prototype includes the magazine as a dialogue starter and the dialogue format in the forest. While the debate may be polarized, everyone can agree – it’s good to meet in the forest.