Foodnest - prototyping a social media platform made for Cooking
| Reference number | |
| Coordinator | Foodnest AB |
| Funding from Vinnova | SEK 300 000 |
| Project duration | April 2021 - November 2021 |
| Status | Completed |
| Venture | Innovative Startups |
| Call | Innovative Startups step 1 spring 2021 |
Important results from the project
The purpose of the project was to gain a better understanding of the user´s driving forces and needs and to investigate the optimal business model for the company. Therefore, the goals of the project were to 1) launch a beta version of the service that would form a basis for further user testing and 2) develop a premium version to prove willingness to pay in the business model.
Expected long term effects
In April, we launched a closed beta version of the app where user tests and in-depth interviews have shown commitment among users, especially food influencers. We have seen clear signs of a willingness to interact in communities, which has colored our product development plan. The results of the pilot prototype have also replaced our thoughts on a premium version as a payment model. Instead, new models have been identified and will be tested in 2022.
Approach and implementation
Our key figures have mainly focused on proving the retention of users in the app. We have optimized according to numbers such as number of recipes in a collection, number of saved recipes per user, number of times a user opens the app per week, etc. To understand the driving force in the key figures, we also conducted in-depth interviews with so-called "super-users". We identified our super-users as food influencers as they are active more recipes at present but lack a tool to both organize their creations and channel to properly communicate with their followers.