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Foodfighters for a sustainable planet

Reference number
Coordinator Foodfighters AB
Funding from Vinnova SEK 300 000
Project duration May 2018 - August 2018
Status Completed
Venture Innovative Startups

Purpose and goal

FoodFighters creates a whole new way to shop for food. FoodFighters make it easy to make the right choices. We challenge and trigger users to become more sustainable consumers. In the moment and over time, as an individual and as a collective. It´s time to upgrade our lifestyle. For our planet and for our future. The goal was to develop a prototype of our environmental coach. The environmental coach helps the consumer change their behavior and to reduce the negative environmental impact their food consumption entails. Our results have been verified by RISE, test users and food chains.

Expected results and effects

The prototype of FoodFighters´ environmental coach is the first step towards giving all consumers access to the market´s best measurement methods to show climate impact from food. The combination of proprietary algorithms and RISE most granular data makes it a great tool for consumers to change their consumption behaviour. The partnership gives us the market´s strongest and most credible quality stamp. Sustainable societies require innovative solutions that make it easy to make the right choices. Our prototype can even make the choice of sustainable food for the consumer.

Planned approach and implementation

We applied a hypothesis-based approach and iterated between activities until we reached the final goal, a beta ready to launch to enable us to collect more extensive user data. The prototype will be used to reach a full-scale launch and to attract the venture capital needed to quickly expand to new markets. The four main activities were: 1) Ideation 2) Design 3) Implementation 4) Validation This explorative approach also led to the identification of alternative business models.

The project description has been provided by the project members themselves and the text has not been looked at by our editors.

Last updated 8 January 2019

Reference number 2018-01108

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