Equilab - Equestrian Tracker
|SCHVUNG RIDE AB - Innovatum AB
|Funding from Vinnova
|SEK 300 000
|March 2017 - November 2017
Purpose and goal
Equilab is an app for your smartphone that makes it possible to capture the movements of the horse. The app is based on an innovative solution that makes it possible to measure a horse´s movements through only the sensors in a mobile. This data is then converted into valuable insights for the riders and enables them to have better, more fact-based discussions about their development. The purpose of the project was to validate how Equilab could become a more sustainable in the long term. The goal was to test different models and to better understand the needs of users and to conduct targeted tests
Expected results and effects
During the project, Equilab grew rapidly, today the app has 50,000 users and important collaborations for the future has been set up. Last month, equilabs users rode over 5 laps around the world and took 176 million steps with the app in their pocket! During the project, an investment round has also been completed where 3.5 million was raised. During the project, the several potential models be validated and one of these was tested. A plan for the future has as well been created to ensure a sustainable development of the company.
Planned approach and implementation
A survey of different models has been conducted through, inter alia, qualitative and quantitative surveys. Interviews have been conducted with riders and people with power within the sport. We have also had a lot of discussions with other relevant people. Feedback from these interviews has made the journey towards the goal of becoming a sustainable company possible and been an important part of the first steps we have taken.