Collaborative intelligence and data-driven decision making within agricultural industry
|Funding from Vinnova||SEK 300 000|
|Project duration||May 2018 - August 2018|
Purpose and goal
The technical och economical feasibility is good. Skira has gained more knowledge within these areas and this makes Skira ready for a continued innovation process. International conditions has been evaluated and indicates good possibilities for international introductions. The project has fulfilled the goals by creating a result consisting of an articulated customer journey , price strategy, communication plan, go to market strategy and a prototype which is ready for demonstration.
Expected results and effects
The project has shown that the technical and economical feasibility for a collaborative platform with decision making within agriculture is good. A customer journey has been developed based on different customer surveys which shows the need. It also makes clear that Skiras place on the market is in conjunction with sales and business. Especially the decisions about when, where och what price Skira’s platsform will be a help.
Planned approach and implementation
A lot of focus when choosing how to implement the project has been on user interaction. There has for example been workshops, phone calls, farm visits, meeting with crop advisors, polls, mail with market analysis including feedback and also studies of data sources and the development potential in the platform. This arrangement turned out to be good and we believe it is very important with a lot of customer interaction since we want to make sure what we develop is also needed