ActiveTravel - digital tool for healthier and more sustainable travel behavior
| Reference number | |
| Coordinator | Trivector Traffic AB |
| Funding from Vinnova | SEK 2 987 540 |
| Project duration | October 2021 - March 2024 |
| Status | Completed |
| Venture | Behavioral changes in the mobility system |
| Call | Investigate, develop and test behavior-changing solutions that contribute to climate-neutral and healthy travel habits |
Important results from the project
The project has developed ActiveTravel - a simple and scalable tool that helps individuals choose and businesses to support and encourage sustainable and healthy commuting to and from work. The tool has been tested in five major operations during the project period. The result shows that there is clear potential in this type of approach the users want to contribute and they appreciated that the tool took a comprehensive approach to movement in everyday life. The biggest challenge is communicative as it was very difficult to get the message out in the large businesses that participated.
Expected long term effects
The users generally gave the app a good score and the participants saw positively that active travel was included, not just exercise which is often the focus. However, many users had agreed to contribute data, not to make changes in their travel. Both users and business representatives saw it as a limitation that participation was anonymous and increasingly wanted to be pushed by others. Trivector has, with the project insights, begun work on a new product that even better meets the companies´ needs - a commercial software solution with a focus on the European market.
Approach and implementation
The project offered five businesses two test periods where the participants had the opportunity to use the tool for 3 months. All the businesses were large and it was difficult to reach out with information about ActiveTravel, which was reinforced by the anonymity of the users, which made it difficult to turn the challenge into a "talkie". This was weighed against the fact that employers would otherwise be able to access employees´ detailed trips and errands, even outside of working hours. A focus on one/two businesses with a tailored set-up might have been able to engage more participants.