UoI Lowered thresholds for easier communication

Purpose and goal

The project has been a tangible success. It has lowered thresholds of communication for speech pathologists, occupational therapists and patients with speech impairments in the UK and made it possible for them to use and validate our platform. We have travelled to London, held events and conducted workshops with customers and end users - and yielded precious insights that have enabled us to shape our value proposition based on the particular market demands that we now quickly became aware of. This project has enabled us to move fast, and now we have a lasting foothold going into 2014.

Results and expected effects

The expected outcome was for us to accumulate a tangible interest for our product platform, EOO Cloud, among relevant customers in the UK and this we have managed to accomplish with good results. We have also managed to gather concrete insights regarding how we need to refine and adapt our packaging as well as business model, which has necessitated a an increased focus on the British market. Therefore our presence in our other key markets, Holland and Japan, has been less aggressive but on the other hand we have seen an unexpected interest coming from the US based on our traction in Britain.

Approach and implementation

The internationalization of our platform began in London on July 1st this year, when we sponsored an event - Therapy Ideas Live - together with speech pathologist Rhiannan Walton where we also held a workshop centered around our products together with 75 invited speech pathologists & occupational therapists. All of them left with free access to our tools, and we gained crucially valuable insights that have been turned into better packaging and enhanced business model. In October we had a broader commercial launch, and have now gained just over a 100 British users with more coming.