Triggering Regional Accessibility and Networks for Sustainable Intelligent Transportation

Purpose and goal

The project aims to expand environmentally friendly transport options in suburbs and rural areas, as well as integrate these systems with existing counterparts in urban areas. Specific focus is on Eugene, Oregon, and Linköping. Despite increased awareness of environmental impact, various factors - psychological, societal and infrastructural - often hinder uptake of sustainable modes of transport. The main goal is therefore to offer travelers from suburbs and rural areas realistic alternatives to car transport through integrated safe transport solutions.

Expected effects and result

Effects: Increased understanding of obstacles and motivational factors. Clarification of the challenges faced by suburban commuters. Support for female commuters. Defining conditions for the development of new services and products. Concrete results: Report addressing promoters and inhibitors to the use of public transport Guidelines for policy decisions and planning for sustainable and seamless public transport. Reports with conceptual solutions and small-scale tests of specific design measures. At least three scientific articles. Teaching materials

Planned approach and implementation

The project will have three distinct main parts: AP1 analyzes theoretical factors behind environmentally friendly travel and combats barriers. A pilot study on behavior change and multimodal transport will be conducted. AP2 explores suburban travelers´ motivations and barriers through interviews, generates traveler personas and prioritizes drivers, barriers and suggestions for improvement. AP3 develops sustainable travel promotion solutions, formulates strategies and tests concepts with a focus on seamless transition and multimodal transport.