Travel grant 2024, Singapore, Business Sweden Agri-Food Tech, 18-22 November

Important results from the project

The purpose of our visit to Singapore was to seek out partners who could facilitate our entry into the Asian food market. We are pleased to report that we are well on our way to achieving this objective. We have established promising contacts with researchers and innovation offices that can help us establish Ironic AB in the region.

Expected long term effects

The insights and expertise shared during our interactions with the Singaporean institutions visited have given us valuable perspectives on navigating the market and consumer preferences in the region. By leveraging the new ongoing partnerships, we are confident in our ability to innovate and adapt our products to meet the specific demands of the Asian market.

Approach and implementation

We followed the program laid out for our group. We were fortunate to receive support from Business Finland and Business Sweden, who organized an excellent itinerary that facilitated our interaction with key stakeholders. Going forward, we plan to make another visit next year. This time we will follow the showcase track, which will allow us to interact with potential commercial partners. This engagement will enables us to receive feedback and create stronger business relationships.