Test of AddTruly - a digital CSR service for e-commerce
| Reference number | |
| Coordinator | HISEKAI AB |
| Funding from Vinnova | SEK 250 000 |
| Project duration | December 2015 - September 2016 |
| Status | Completed |
Important results from the project
The aim of this project was to test AddTruly on a number of e-shops to prepare for a full-scale roll out of the service on the Swedish market in 2017. In this project we have developed and tested a digital collection box to find out how the collection box serves as a tool to give consumers meaningful shopping experiences and provide a branding tool for e-shops. The tests were conducted with some 10 shops and gave important lessons to find the best market fit for our service.
Expected long term effects
Our tests were conducted with slightly fewer number of e-shops than expected and also gave lower conversion rates. These results have enabled us to simplify the on-boarding process and thus make the sales process better, and showcase the collection box in smarter ways. We have for instance developed a plug-in generator that makes it easier for our customers to install the collection box in their flow and also come to the conclusion on how to showcase the digital collection box better in order to increase a campaigns visibility and the collections boxes conversion rates.
Approach and implementation
Our analysis shows that the reason to why fewer e-shops tested our service is partly due to their size, the webshopplatforms they use and a somewhat complicated onboardning process. This analysis has allowed us to i.a. developed a plug-in generator that simplifies the onboarding processen and made it possible to find the size of our customer segments. These two outcomes streamline our sales process and give us a better service. Our analysis also show that low user conversion rates depend on the placement of the collection box, namely the confirmation page something that we now will change.