Soundtrap Web Studio - a user friendly, web-based, high-tech music studio designed for creative collaboration
| Reference number | |
| Coordinator | PLAYWERK AB |
| Funding from Vinnova | SEK 300 000 |
| Project duration | June 2013 - December 2013 |
| Status | Completed |
Purpose and goal
We have reached all the goals and ambitions for the Soundtrap project that we listed in our VINN NU application: market analysis, market positioning, business strategy, strengthening the company by ordering a patent application, finding potential investors etc. In addition, all has been achieved within the budget that we set up. Therefore, we believe that we are very well prepared to take the next steps and launch Soundtrap globally, within a couple of months.
Results and expected effects
The results of the execution of the Soundtrap project plan have been satisfactory for Playwerk. We believe that we now have an good fact base and much improved business strategy for the continued marketing, launch and commercialization of Soundtrap. In addition, Playwerk is now a considerably less risky and much more attractive investment opportunity.
Approach and implementation
In most parts, the execution of the project plan was made according to the way we anticipated and described in the application. We had, however, the opportunity to make a small live test of the market for and the usability of Soundtrap. This gave us much better information (including the advertisement cost) than we could have achieved by only making user interviews according to our original plan.