SAMOT fase 2
|Karlstads universitet - Centrum för tjänsteforskning
|Funding from Vinnova
|SEK 21 000 000
|July 2008 - June 2011
Purpose and goal
Our research profile focuses on the theoretical, methodological, and empirical aspects of transport-related services. One of the main arguments is that demands for customer-orientation and flexible transportation systems will increase. This involves new issues coming onto the research agenda; issues that the industry must work with in order to achieve the goal of public transport as an attractive and clear alternative as regards human mobility. Three related main themes constitute the basis for the SAMOT research profile. Public transport is primarily regarded as being something that is perceived. Here, the perception of the passenger forms the natural departure point. The next question is twofold: what is it, in actual fact, that is perceived: what is public transports product or customer offering? Finally, we would also like to highlight the underlying framework and rules of play governing the sector and its players. SAMOT started 1996 and the operational concept is to conduct multidisciplinary, internationally recognized research via active collaboration with trade and industry, public sector players, and universities. In doing so, the SAMOT group will contribute to the long-term sustainable development of passenger transportation services. The main aim of stage 2 is to perform internationally competitive research.
Results and expected effects
Research production, Consolidating the research center, SAMOT identity development, Partners, Internationalization, External financing, Partner co-financing.
Approach and implementation
Our strategy is: Promoting multidisciplinary foci on the research topics, a consciously devised program structure, Internationalization, Prioritized area at Karlstad University, Collaboration with partners, Partner contribution, Promoting the SAMOT identity.