Personalized video for use in digital advertising
|Coordinator||REAL AUDIENCE AB|
|Funding from Vinnova||SEK 2 000 000|
|Project duration||April 2017 - April 2018|
|Venture||Innovationsprojekt i företag 2017|
|Call||Innovationsprojekt i företag Våren 2017|
Purpose and goal
Thanks to the Vinnova project, we have been able to investigate whether there is a possibility of commercializing our personalization tanks for video. The result is good and we have met the purpose and goals of the project.
Expected results and effects
The results are both technical insights how to build a future platform - but above all market insights. The summary is that the market early - video advertising is on the rise.
Planned approach and implementation
The implementation has been carried out by two groups within our company, technician and market. Both parts have worked quite freely. We have had a meeting every other week on average where we have spoken together.