Personalized video for use in digital advertising

Reference number
Coordinator REAL AUDIENCE AB
Funding from Vinnova SEK 2 000 000
Project duration April 2017 - April 2018
Status Completed
Venture Innovationsprojekt i företag 2017
Call Innovationsprojekt i företag - vår 2017

Purpose and goal

Thanks to the Vinnova project, we have been able to investigate whether there is a possibility of commercializing our personalization tanks for video. The result is good and we have met the purpose and goals of the project.

Expected results and effects

The results are both technical insights how to build a future platform - but above all market insights. The summary is that the market early - video advertising is on the rise.

Planned approach and implementation

The implementation has been carried out by two groups within our company, technician and market. Both parts have worked quite freely. We have had a meeting every other week on average where we have spoken together.

The project description has been provided by the project members themselves and the text has not been looked at by our editors.