Participation Hannover Messe

Purpose and goal

The purpose of participating in Hannover Messe was to meet industrial companies interested in using VR for the training of staff. Thanks to pre-booked meetings via Ignite and Business Sweden we managed to meet relevant industrial companies, which we think would have been difficult without the help. We will now follow-up the meetings, and are positive about the possibilites for commercial collaborations.

Expected results and effects

We expected to meet at least 30 relevant customers to continue the dialogue with after. We met 32 customers and partners with whom we will continue the dialogue. The result can thus be considered successful.

Planned approach and implementation

We had booked a booth via Automation Region and booked meetings via Ignite / Business Sweden. Two people participated at the fair. One person was at our booth and one person took meetings. The setup was successful, however, there were few visitors at the stand due to it being located in the corner of a hall.