|Funding from Vinnova||SEK 500 000|
|Project duration||November 2016 - August 2017|
|Venture||Challenge-Driven Innovation – Stage 1 initiation|
|Call||Challenge-Driven Innovation - Stage 1 Initiation 2016 (autumn)|
Purpose and goal
In developing countries, the lack of adequate feminine products is the most important reason why women cannot participate in the same degree as men. Two product concepts and a clear business plan are developed. Established contact and good cooperation opportunities are available with ten organizations with complementary missions. The goal is Swedish production of the new feminine product based on forest raw materials. The vision is spreading a total solution to developing countries through a CSR-based business model, allowing girls and women to study and work without interruption.
Expected results and effects
Two biobased product concepts with good chances of exclusive rights have been developed. The specification is unique and a total solution for reaching girls and women is available. The project participated in the Venture Cup and won the regional finals east as the "Impact Maker". The project´s reference group consists of experts and organizations that counteract disproportions in developing countries. The developed business plan and strategy are used to attract other actors; material and machine manufacturers and Swedish companies operating in developing countries.
Planned approach and implementation
The project was built around three workshops. Novelty search and FTO-analysis were conducted for the new product concepts. Contact was established with over ten organizations/companies active in the area. We attended and lectured on events that addressed monthlies problems; a subject generating involvement and emotions. Business intelligence was ongoing and yet no competitive initiative is found; the project´s solution is unique. Work on developing business plan and strategy ran parallel throughout the project and will be completed together with the entire consortium in Step 2.