International expansion of Charity Storm
| Reference number | |
| Coordinator | CHARITY STORM AB |
| Funding from Vinnova | SEK 400 000 |
| Project duration | August 2013 - August 2014 |
| Status | Completed |
Purpose and goal
The purpose of the project was to prepare the company for an international expansion. The goal was to gain an understanding of the local competition, VAT regulation, customer needs, payment solutions and the appropriate company form.
Results and expected effects
Charity Storm is currently better prepared for an international expansion. In parallel with the project the company was further developed in Sweden and has widened both the product offering as well as customer segment focus. This development fits well with the plan for future international expansion.
Approach and implementation
Charity Storm has worked with both Swedish and foreign resources and also travelled to the markets to research the different areas of interest. The company has build relationships that will be vital and crucial in the upcoming expansion.