Innovative Sweden Seoul
| Reference number | |
| Coordinator | Penny AB |
| Funding from Vinnova | SEK 25 000 |
| Project duration | November 2013 - December 2013 |
| Status | Completed |
Purpose and goal
Travel grants for Penny´s participation at the exhibition Innovative Sweden in Seoul, South Korea. Something we undertook with great response and interest from Korean industry and media.
Results and expected effects
Penny could in connection with this trip strengthen existing contacts Samsung and with other Korean companies in the IT industry with which we see new opportunites to continue our dialogue with. Penny is now preparing for renewed activities on many levels for our trip in April. Setting up new meetings with leading electronics companies in Korea and also from China.
Approach and implementation
The entire arrangement around the Innovative Sweden Exhibition is improving constantly and it´s been a learning journey Penny has done since the first opening ceremony at Stanford University in 2011 until now. It has helped us for the company´s planned international presence.