Genuslabbet: WE@WORK
| Reference number | |
| Coordinator | Lots Design i Göteborg AB |
| Funding from Vinnova | SEK 600 000 |
| Project duration | December 2013 - December 2014 |
| Status | Completed |
Purpose and goal
The main purpose of the project has been to support and test the development of methods where the gender perspective is the starting point for innovation. The goal of the project has been to give new and materialized insights about innovation development from a norm-critical perspective for Snickers Workwear AB.
Results and expected effects
The project resulted both in new insight and use of new methods for Snickers in-house, as well as several innovative product-, service- and marketing concepts, as a result of the norm-critical perspective and the use of design methods.
Approach and implementation
Overall the project has followed the planned approach, both in terms of participation in the Gender lab workshops and our own process together with Snickers project group. The participants in the Snickers project group has varied due to workload, but the project manager has been the same. More time spent than initially estimated has been a difficulty for the project participants.