DESIGN FOR INNOVATIVE BUSINESS DEVELOPMENT
| Reference number | |
| Coordinator | Göteborgs-Postens Nya Aktiebolag - Göteborgs-Posten |
| Funding from Vinnova | SEK 219 950 |
| Project duration | July 2012 - September 2012 |
| Status | Completed |
Purpose and goal
Due to decreasing advertising revenue, daily newspapers need to seek new sources of revenue. Because of this Göteborgsposten will together with Prototyp Business Design carry out a pilot project to explore how design as a way of working can lead to innovative results in business development. The project´s purpose is to provide Göteborgsposten with knowledge on how their business development can be improved through design and knowledge on how design can lead innovation.