DESIGN FOR INNOVATIVE BUSINESS DEVELOPMENT
| Reference number | |
| Coordinator | Göteborgs-Postens Nya Aktiebolag - Göteborgs-Posten |
| Funding from Vinnova | SEK 219 950 |
| Project duration | July 2012 - September 2012 |
| Status | Completed |
Important results from the project
Due to decreasing advertising revenue, daily newspapers need to seek new sources of revenue. Because of this Göteborgsposten will together with Prototyp Business Design carry out a pilot project to explore how design as a way of working can lead to innovative results in business development. The project´s purpose is to provide Göteborgsposten with knowledge on how their business development can be improved through design and knowledge on how design can lead innovation.