Customer oriented development and effective go-to-market for complex services for a Swedish industrial company

Purpose and goal

It is clear that it is very effective when customers, dealers and sales companies work together to create different services / functions along with the product categories. It provides a good understanding of why a feature is important and it also enables a faster time-to-market when prioritizing features and tolerances are already tuned. Value-in-use is the only value which matter for the customer: It is clear how important it is that we create processes and tools which provide the right role right skills in the different phases of delivering and realizing the value-in-use for the user.

Results and expected effects

A: An effective realisation process is a necesssity for success in delivering services. An analysis is conducted and the framework and platform has been created. B: Two prototypes were developed and are out on the test. Both prototypes will be taken through to industrialization. C: Testing the prototype of customer Yes - ref to point B D: Empirical foundation for a doctoral thesis E: Materials for articles: 1 academic article 2 conference articles F: Teaching materials for courses in service development and in marketing strategies at Linköping University. Master thesis

Approach and implementation

Although somewhat delayed approval process so we went off on the project at their own risk since the end Augusti 2013. The thorough work behind the application had given us a good consensus and we could easily transfer initial plans to four phases. - Data Collection - Customer Validation (Workshop 1) - Development of prototype - Efficient realizations process (Workshop 2) It has required a lot of preparation for the planning and implementation of workshops which have been the key to creating the DNA platforms and the Realisation process.