Venture Cup 2011-2012
| Reference number | |
| Coordinator | Stiftelsen Venture Cup Sverige |
| Funding from Vinnova | SEK 2 000 000 |
| Project duration | September 2011 - June 2013 |
| Status | Completed |
Purpose and goal
The aim was to develop Venture Cups organisation in the design field, explore how design approaches and methods can be used to redesign the Venture Cup process so that it opens up for innovation and entrepreneurship. The goal of the project was to gain further insight and knowledge, both for Venture Cup but also for users on how design can be used in organizational development. Venture Cup wanted to strengthen the design concept on a broad front by creating a general awareness of the design process with highway words ´ease of use and functionality.´
Results and expected effects
One of the main results of the design project is that Venture Cup get the possibility of an evaluation, design and development process. The two competition processes per year with four different competition categories and a better designed process, our hope is that Venture Cup will increase the number of contestants and also increase the likelihood that more entrepreneur start sustainable and growth.
Approach and implementation
To promote design in innovation and entrepreneurship Venture Cup: 1) Developed Venture Cups organisation - implementation of a new designed process and tools. 2) Created a design policy towards innovation and sustainability 3) Concentration in design (professional network, Venture Cup education process, design programs, new guidlines and templates, events) 4) Cooperation with SVID