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Resebidrag USA

Reference number
Coordinator POPULUM AB
Funding from Vinnova SEK 25 000
Project duration February 2018 - April 2018
Status Completed
Venture Travel grant
Call Travel grant for building international consortia

Purpose and goal

The trip was conducted in accordance with the application. The trip consisted of 3 main elements: (1) SEO education at Linkedin´s HQ, (2) investor meetings, (3) 1 day´s participation in the Vinnova-sponsored TINC program (in which Populum already had 1 full-time participant).

Expected results and effects

The overall result was in accordance with expectations. SEO insights from the Linkedin workshop are under implementation in the company, together with marketing automation / growth insights from the Vinnova-sponsored TINC program. Unfortunately no clear/measurable effect from the investor meetings to date. In total, a very good and valuable trip.

Planned approach and implementation

It was highly valuable for the company to be able to send 2 colleagues to Silicon Valley and gain synergies with the Vinnova-sponsored TINC program. It was also valuable to visit San Francisco Bay Area with the purpose of gathering the latest insights/trends in SEO and marketing automation (via Linkedin). The investor meetings have unfortunately not resulted in any measurable outcome - to succeed with this, a longer period of relationship building is probably required (more than the 3-4 days enabled by the Resebidrag).

The project description has been provided by the project members themselves and the text has not been looked at by our editors.

Last updated 25 November 2019

Reference number 2017-05641

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