Relovie – an AI-Driven Aggregator Unlocking the Full Potential of the Circular Market Through a Simplified Customer Experience
| Reference number | |
| Coordinator | Relovie AB |
| Funding from Vinnova | SEK 499 749 |
| Project duration | November 2025 - June 2026 |
| Status | Completed |
| Venture | Innovative Startups |
| Call | Innovative Startups 2025 |
Important results from the project
The project achieved all objectives. Relovie has successfully launched in 3 international markets (Germany, UK and France), also exceeding the original project goals by launching a US version. The platform’s user experience has been enhanced through improved categorization and search. We have also strengthened our technical infrastructure to support future growth and scalability. In addition, the project has generated valuable insights into customer needs and commercialization opportunities.
Expected long term effects
The project has created a strong foundation for continued commercialization, international growth and future job creation. By making it easier for consumers to find and compare second-hand products, Relovie can help increase circular consumption and reduce demand for newly manufactured goods. In the long term, this is expected to generate both business growth and positive environmental impact through more resource-efficient use of existing products, while strengthening the circular economy.
Approach and implementation
The project was implemented based on 4 work packages: 1) Internationalisation 2) Extended functionality 3) SEO structure 4)Technical basis Project & resource planning were optimally organized and well adapted to the project´s schedule. The technical basis was developed continuously. The other work packages were implemented sequentially, where internationalisation was implemented first and then extended functionality or SEO structure. The collaboration with external specialists worked smoothly.