PokaWindow
| Reference number | |
| Coordinator | PokaMind AB |
| Funding from Vinnova | SEK 330 000 |
| Project duration | October 2023 - September 2025 |
| Status | Completed |
| Venture | Innovative Startups |
| Call | Innovative Impact Startups autumn 2023 |
Important results from the project
The project partially achieved its objective as we launched PokaWindow as planned in Q3 2024, but user acquisition has been slower than our target of active users. As a result, we have changed our GTM strategy and shifted to B2B to sell the product to companies instead with the goal of increasing workplace well-being and validating the product.
Expected long term effects
The project is expected to contribute in the long term to: 1. Improved mental health in the workplace by providing employees with access to evidence-based techniques for well-being 2. Reduced sick leave through proactive support for mental health 3. Increased productivity and engagement when employees are given tools to manage stress and well-being 4. Normalization of mental health in the workplace through easily accessible, stigma-free support
Approach and implementation
The project was implemented in three main phases: First, product development and refinement through beta testing and user feedback. Second, user validation including collaboration with researchers and mental health professionals and companies. Third, market outreach focusing on building brand awareness through LinkedIn presence and professional networks. The approach combined technical development with scientific validation and strategic marketing efforts.