Motion Display Scandinavia AB - GAP 2016
| Reference number | |
| Coordinator | MOTION DISPLAY SCANDINAVIA AB |
| Funding from Vinnova | SEK 120 000 |
| Project duration | May 2016 - December 2016 |
| Status | Completed |
Purpose and goal
Recommendations and conclusions further strengthens the investment that the company makes in the US market.
Expected results and effects
In brief, the study says that our product meets a real need and it is strongly recommended we continue our efforts in the US. We are recommended to continue the sales process to brands for marketing in Walmart stores but not least, the next step is to aim for suppliers of marketing in convenience stores. In the US alone there are 154 000 such stores. Another important segment is to target new product lanunches. New product launches receive the highest marketing spend on a per item basis.
Planned approach and implementation
More than 2 000 hours have been spent and over 150 people in senior positions in relevant areas have been interviewed.