Hotel Feeling at Home
| Reference number | |
| Coordinator | LTOGO SWEDEN AB |
| Funding from Vinnova | SEK 300 000 |
| Project duration | June 2020 - November 2020 |
| Status | Completed |
| Venture | Innovative Startups |
| Call | Innovative Startups step 1 spring 2020 |
Important results from the project
The goal of the project is to have identified market channels and methods for acquiring new customers, in order to scale up the service to more cities and households as a next step. Vinnova´s financing has been used to systematically test and analyze various market channels. Approximately 20 experiments have been carried out, including extensive geographical expansion from Stockholm´s inner city to 15 different cities in and around the respective regions of Stockholm, Gothenburg and Malmö.
Expected long term effects
During the project, several successful market channels for customer acquisition have been established, as well as approaches for how these should be used in a machinery that can scale up the service to large volumes. In collaboration with Nordic Choice Hotels, the service´s operational activities have been proven to be cost effective and geographically scalable. All in all, this enables increased continuous self-financing and does also bring the company closer to a planned financing round with external investors.
Approach and implementation
The project has been carried out in accordance with the planned structure: 1) Sales strategy and marketing plan: identification, and detailing of market channels, methods, and tools. 2) Preparatory development: design and development of interfaces for minimizing thresholds in selected channels. 3) Market testing and measurement: experiments, market activities, and feedback of results. 4) Analysis and summary of project results: input to both a marketing plan for upscaling the business, further development of the technology platform and presentation material for investors.