Coupleness - an American pilot

Important results from the project

** Denna text är maskinöversatt ** The project has enabled us to take the first step in internationalization at an early stage in the company, which is positive for various reasons, including that we will be able to learn from the data we collect from American users and see if it differs from Swedish / other markets and thus develop and iterate on our product at an earlier stage towards the intended main market. Also positive for future capital raising to move towards internationalization so early. The project also enables us to open up more quickly to other English-speaking markets.

Expected long term effects

** Denna text är maskinöversatt ** Translated, product adapted and gone live in the USA. Laid the foundation for payment model (Appel Pay & Google Pay), did market analysis, set up tracking / Appsflyer and initiated conversations with partners to build on. Also made PR plan for launch 2021 and tested a small number of marketing activities sharply and established network locally with consultants. Something that is very valuable to us in the next step. Fewer users than expected due to the technological development took longer and were a bit more complicated than planned.

Approach and implementation

** Denna text är maskinöversatt ** The collaboration with consultants has worked very well and given us a good network / competence for future internationalization. The technical implementation took longer and was somewhat more complicated with migration to a new platform than expected. Which meant that the marketing activities were managed, which in turn meant that we attracted more users than expected. However, the main part of the project was to product adapt, develop and go live in the USA and there we are very satisfied with the result.

External links

Engelsk översättning av hemsidan, en del av projektet.