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AnywISE IoT - Accurate Indoor localizatoin via pareto SEnsor fusion for Internet of Things

Reference number
Coordinator Jagah Systems AB
Funding from Vinnova SEK 2 000 000
Project duration December 2014 - December 2017
Status Completed

Important results from the project

Validation of Perceived value of geo-attribution and geo-based retargeting tested by realtime DSP data access, and to validate a relevant Business model structure and specific geobased Kpi´s in order to reach maturity of the project and underlaying technology/algorithms in order to approach external funding options.

Expected long term effects

Testing weather mobile users localization and location history analysed by our novel algorithms can operate as a kind of real-world cookie that can provide deep audience insights. Further testing weather digital-to-offline attribution has a measurable value if geo-attribution through simulations in dialoge with relevant industry partners.

Approach and implementation

The hypothesis if mobile geo-targeting based upon novel algorithms has been quantified. Further analyzing programmatic business model assumption what kind of value, and what location based KPI´s this hyperlocal data creates, referring to a mobile audience within the programmatic adtech space. Quantified test-results has been performed during this milestone.

External links

The project description has been provided by the project members themselves and the text has not been looked at by our editors.

Last updated 14 December 2018

Reference number 2014-05048

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