AI Assistant Helping Football Players Reach Their Full Potential
| Reference number | |
| Coordinator | Twelve Football AB |
| Funding from Vinnova | SEK 500 000 |
| Project duration | October 2025 - April 2026 |
| Status | Ongoing |
| Venture | Innovative Startups |
| Call | Innovative Startups 2025 |
Purpose and goal
The project aims to develop an AI assistant that helps football players reach their full potential through personalized analysis, feedback, and training support. By combining data and generative AI, it will turn complex match and training information into actionable insights to enhance player performance and development.
Expected effects and result
The project is expected to deliver a working AI prototype integrated into Twelve Football’s platform. It will provide players and coaches with a new way to understand performance and development. In the long term, it supports digitalization, data-driven development, and more equal access to advanced analysis tools in football.
Planned approach and implementation
The six-month project will be carried out in three phases: AI model development, user testing with players and coaches, and evaluation and scaling. Twelve Football’s AI team will lead the work in collaboration with academy and elite environments to ensure practical value and usability.